Designing a great mobile app is much more than just pretty screens. It’s about the customer journey — the path your users take starting the moment they download your app, and includes all the critical steps they take in the process of reaching the goals you defined as part of your mobile app strategy. Depending on the nature of your app, this user experience (UX) design could include app store discovery, first launch/onboarding, social/sharing, checkout/purchase, re-engagement, and much more.
Once we’ve nailed the UX design, then we can focus on the visual refinements of the user interface (UI). This is where thoughtful details create the lasting nature of an app’s experience. It’s the little things like subtle animations, interesting backgrounds, surprising bursts of color that can transform an effective mobile app design into something delightful and memorable. It’s what turns users into loyal users, who become your most effective evangelists to encourage more usage.